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Meliha Zekovic

Meliha Zekovic

Meliha is a Product Marketing Manager who is passionate about representing the voice of customers. She ensures that customer feedback plays a crucial role in how CharityEngine continues to evolve as the best nonprofit and fundraising CRM in the industry. Along with engaging with customers, she also interacts with internal teams to keep them updated on the latest product enhancements. Meliha started her career at a global nonprofit organization based in Washington, D.C., where she helped manage the workflow of an in-house creative team. Through the lens of design, she took part in notable national campaigns, including First Lady Michelle Obama's “Let’s Move” Initiate, dedicated to solving the problem of childhood obesity. Before joining CharityEngine, Meliha was a Product Marketing Manager for a mid-size technology company helping to streamline the credentialing process within the healthcare industry. And before entering the world of product marketing, she spent many years as a Marketing Strategist on the agency side, where she worked with many non-profit organizations. In her free time, Meliha loves exploring regional parks with her husband and kids and picking fresh fruit from local farms.

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What’s New in CharityEngine: April 2025 Product Enhancements
April 28, 2025

What’s New in CharityEngine: April 2025 Product Enhancements

Meliha Zekovic By Meliha Zekovic
This month’s updates are all about making your fundraising forms more dynamic and your events easier to manage. Whether you’re planning a major event or building your next donation form, these improvements are here to save you time and boost results.
Read More
What’s New in CharityEngine: March 2025 Product Enhancements
March 29, 2025

What’s New in CharityEngine: March 2025 Product Enhancements

Meliha Zekovic By Meliha Zekovic
Spring is here, and with it comes a fresh batch of enhancements designed to give your team more time, more flexibility, and more ways to connect. From smoother volunteer tracking to smarter calendar integrations and dynamic new email tokens, this...
Read More
Enhanced Volunteer Management: More Ways to Track, Recruit, and Engage
March 18, 2025

Enhanced Volunteer Management: More Ways to Track, Recruit, and Engage

Meliha Zekovic By Meliha Zekovic
Managing volunteers just got easier! With our latest updates, CharityEngine now offers more flexible, intuitive tools to help organizations recruit, track, and communicate with volunteers.
Read More
Introducing DAFPay
February 18, 2025

Introducing DAFPay

Meliha Zekovic By Meliha Zekovic
Donor-Advised Funds (DAFs) have grown into a powerhouse for charitable giving, with more than $230 billion sitting in donor-advised accounts. Yet, many nonprofits struggle to tap into these funds due to complex donation processes.
Read More
Introducing SMS Conversations: One-to-One Texting
January 30, 2025

Introducing SMS Conversations: One-to-One Texting

Meliha Zekovic By Meliha Zekovic
We are thrilled to announce the launch of SMS Conversations, a game-changing feature that makes CharityEngine the only fundraising CRM with one-to-one texting built directly into the platform.
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Introducing December 2024 Product Enhancements
December 6, 2024

Introducing December 2024 Product Enhancements

Meliha Zekovic By Meliha Zekovic
This month, we’re enhancing two key areas: Marketing Automation and Profile Badges, bringing even more efficiency and impact to your workflows.
Read More
Introducing November 2024 Product Enhancements
November 19, 2024

Introducing November 2024 Product Enhancements

Meliha Zekovic By Meliha Zekovic
Whether you're reconnecting with lapsed donors, managing major gift opportunities, strengthening relationships through better contact management, or refining event communications, these updates empower your team and drive your mission forward.
Read More
Introducing SustainerIQ: Collect More Monthly Gifts Without Extra Effort
Sustainer Management
November 7, 2024

Introducing SustainerIQ: Collect More Monthly Gifts Without Extra Effort

Meliha Zekovic By Meliha Zekovic
Monthly giving programs are a powerful way to build ongoing support and secure lasting donor relationships. CharityEngine has developed SustainerIQ— proprietary subscription billing technology created to help nonprofits effortlessly increase monthly...
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Introducing October 2024 Product Enhancements
October 21, 2024

Introducing October 2024 Product Enhancements

Meliha Zekovic By Meliha Zekovic
At CharityEngine, we know every nonprofit operates differently. That’s why we’ve designed a platform that adapts to your organization’s changing needs, offering the flexibility to customize it to fit your unique workflows and goals.
Read More
CharityEngine vs. DonorPerfect
October 1, 2024

CharityEngine vs. DonorPerfect

Meliha Zekovic By Meliha Zekovic
Choosing between CharityEngine and DonorPerfect can be challenging for nonprofits looking for the right CRM to meet their unique fundraising needs.
Read More
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