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Meliha Zekovic

Meliha Zekovic

Meliha is a Product Marketing Manager who is passionate about representing the voice of customers. She ensures that customer feedback plays a crucial role in how CharityEngine continues to evolve as the best nonprofit and fundraising CRM in the industry. Along with engaging with customers, she also interacts with internal teams to keep them updated on the latest product enhancements. Meliha started her career at a global nonprofit organization based in Washington, D.C., where she helped manage the workflow of an in-house creative team. Through the lens of design, she took part in notable national campaigns, including First Lady Michelle Obama's “Let’s Move” Initiate, dedicated to solving the problem of childhood obesity. Before joining CharityEngine, Meliha was a Product Marketing Manager for a mid-size technology company helping to streamline the credentialing process within the healthcare industry. And before entering the world of product marketing, she spent many years as a Marketing Strategist on the agency side, where she worked with many non-profit organizations. In her free time, Meliha loves exploring regional parks with her husband and kids and picking fresh fruit from local farms.

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Enhanced Volunteer Management: More Ways to Track, Recruit, and Engage
March 18, 2025

Enhanced Volunteer Management: More Ways to Track, Recruit, and Engage

Meliha Zekovic By Meliha Zekovic
Managing volunteers just got easier! With our latest updates, CharityEngine now offers more flexible, intuitive tools to help organizations recruit, track, and communicate with volunteers.
Read More
Introducing DAFPay
February 18, 2025

Introducing DAFPay

Meliha Zekovic By Meliha Zekovic
Donor-Advised Funds (DAFs) have grown into a powerhouse for charitable giving, with more than $230 billion sitting in donor-advised accounts. Yet, many nonprofits struggle to tap into these funds due to complex donation processes.
Read More
Introducing SMS Conversations: One-to-One Texting
January 30, 2025

Introducing SMS Conversations: One-to-One Texting

Meliha Zekovic By Meliha Zekovic
We are thrilled to announce the launch of SMS Conversations, a game-changing feature that makes CharityEngine the only fundraising CRM with one-to-one texting built directly into the platform.
Read More
Introducing December 2024 Product Enhancements
December 6, 2024

Introducing December 2024 Product Enhancements

Meliha Zekovic By Meliha Zekovic
This month, we’re enhancing two key areas: Marketing Automation and Profile Badges, bringing even more efficiency and impact to your workflows.
Read More
Introducing November 2024 Product Enhancements
November 19, 2024

Introducing November 2024 Product Enhancements

Meliha Zekovic By Meliha Zekovic
Whether you're reconnecting with lapsed donors, managing major gift opportunities, strengthening relationships through better contact management, or refining event communications, these updates empower your team and drive your mission forward.
Read More
Introducing October 2024 Product Enhancements
October 21, 2024

Introducing October 2024 Product Enhancements

Meliha Zekovic By Meliha Zekovic
At CharityEngine, we know every nonprofit operates differently. That’s why we’ve designed a platform that adapts to your organization’s changing needs, offering the flexibility to customize it to fit your unique workflows and goals.
Read More
Why CharityEngine is the Best DonorPerfect Alternative for Nonprofits
October 1, 2024

Why CharityEngine is the Best DonorPerfect Alternative for Nonprofits

Meliha Zekovic By Meliha Zekovic
Choosing between CharityEngine and DonorPerfect can be challenging for nonprofits looking for the right CRM to meet their unique fundraising needs.
Read More
Why CharityEngine is the Best Blackbaud Alternative for Nonprofits
October 1, 2024

Why CharityEngine is the Best Blackbaud Alternative for Nonprofits

Meliha Zekovic By Meliha Zekovic
If you are deciding between Blackbaud and CharityEngine, you're likely seeking a powerful fundraising solution with data at the core of your nonprofit's operations. While both platforms offer a range of fundraising tools and database access, there...
Read More
Introducing September 2024 Product Enhancements
September 19, 2024

Introducing September 2024 Product Enhancements

Meliha Zekovic By Meliha Zekovic
At CharityEngine, we're all about making your life easier while helping you drive better results. Whether you're managing sustainer programs, crafting targeted email campaigns, or fine-tuning your donation pages, our latest updates are here to help.
Read More
Why CharityEngine is the Best Bloomerang Alternative for Nonprofits
September 16, 2024

Why CharityEngine is the Best Bloomerang Alternative for Nonprofits

Meliha Zekovic By Meliha Zekovic
If you're looking for a nonprofit fundraising CRM, you'll likely come across Bloomerang, a well-regarded name in the nonprofit sector.
Read More
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