CharityEngine Blog

Imagine one of your newest donors gets a heartfelt direct mail piece from your nonprofit on Monday. On Tuesday, she likes your Facebook post. On Friday, she shows up at your event.

When you consider fraud, you might think of someone stealing your identity and using your credit card to make purchases. Nonprofits aren’t usually selling valuable goods, so no one is making purchases with a stolen identity. So are you susceptible...

Nonprofits send a lot of emails. They’re highly customizable, free, and can be sent to a huge group. They’re also effective fundraising tools. It makes a lot of sense that many nonprofits rely heavily on fundraising emails to help them hit their...

“Direct mail is so yesterday.” When considering how to reach your nonprofit fundraising goals, has this thought crossed your mind?

Don’t you love it when your nonprofit’s supporters are passionate about your mission? They’re donating, attending events, and reading your newsletters—but they can actually do more than you might think!

Every day, nonprofits collect some of the most sensitive information a donor can share—names, addresses, payment details, and more. Keeping that information safe isn’t just a responsibility; it’s a matter of trust. And as recent headlines have...

Looking for a new nonprofit CRM can be one of the most daunting tasks out there. Who has time to interview 20 companies and remember what each one promised? And how do you know what’s sales-speak and what things are really like under the hood?

As a nonprofit development executive, you’re expected to drive growth, build meaningful donor relationships, and improve ROI, all while managing a team that’s juggling too many tools, too much data, and never has enough time.

Have you ever tried a restaurant just because a friend said it was good? Or, maybe you’ve watched a movie without knowing anything about it, except that your sister told you she couldn’t look away. We’re naturally inclined to follow the...

Imagine you’re buying concert tickets online from a glitchy website. You click “Submit,” and you’re redirected to the website’s homepage with no confirmation message. Did your payment go through? Or did someone with nefarious intentions just gain...