Who are we kidding? They’re a little boring. But what’s not boring is how easy it is to add widgets on your own site, and it’s definitely not boring to learn that you can use APIs to build the donor experience you want.
How often? Often enough that they remember you. But not so often that you bug them. And make sure you have the most engaging message. And there’s a good time of day to send them. Like Goldilocks, your job is to find the answer that’s just right.
Whew, it’s hard to cut through the clutter. (Take it from someone in marketing!) You get it, because you’re trying to write fundraising emails that highlight your mission and get engagement. And it’s a crowded field.
When your phone dings with an incoming text, what do you do? If you’re like most of us, you glance quickly at your phone (or leap over furniture to grab it). Text messages are quick, convey urgency, and usually get a response. Even “Can you please...
If you were along for the confusing Mastercard ride as it evolved last fall, you know that nonprofits got a bit of a scare thinking they were going to be subject to extensive rules around monthly subscriptions.