Julie Kennon

Savvy nonprofits are tuned into the donor journey. They understand the typical process, from awareness to lifelong support, and they recognize the value of approaching donors with the right message at the right time.

Surely you’ve seen this news splashed all over the place: Giving Tuesday, 2024 edition, raised $3.6 billion, a 16% increase over last year.

Looking for a new nonprofit CRM can be one of the most daunting tasks out there. Who has time to interview 20 companies and remember what each one promised? And how do you know what’s sales-speak and what things are really like under the hood?

While the constant presence of mobile and smartphones has been known to annoy some people (looking at you, parents of teenagers), there is a world of good that comes from instant communications and the ability to reach a large audience quickly.

Is your nonprofit looking for a fundraising edge as we head into year-end giving? If so, you’re not alone. Nonprofits raise a significant percentage of their total funds from October to December, and there are a lot of charities vying for year-end...

The world of nonprofit payment processing is often complex, filled with acronyms, certifications, and moving parts. Yet, understanding key aspects of this technology is crucial for nonprofits looking to maximize fundraising revenue—especially for...

As your nonprofit grows and touches more lives, your database grows, too…and can quickly take on a life of its own with duplicate records, old addresses, and outdated information.

Presidential elections impact many facets of our society, and this extends to nonprofits. During an election cycle, public sentiment and media coverage shift focus and can influence donor behavior. Understanding how elections affect nonprofit...

Relatively new to the nonprofit CRM scene, Bonterra is an industry behemoth. Beginning in 2021, the company began acquiring popular nonprofit CRM companies, such as EveryAction, Network for Good, Salsa, and, most recently, DonorDrive.

Virtuous coined this phrase and wrote a few books about it. It refers to the software helping nonprofits respond to donors in the most effective way. The message resonates and Virtuous is a popular choice for nonprofits.