CharityEngine Blog

Posts by Julie Kennon

Fundraising

Nonprofit Direct Mail: Is It A Dinosaur or Dynamite?

By Julie Kennon

Last Updated: February 2, 2026

“Direct mail is so yesterday.” When considering how to reach your nonprofit fundraising goals, has this thought crossed your mind?

Donor Journey Map: Why Nonprofits Need One & How to Create It

By Julie Kennon

Last Updated: February 2, 2026

Donor journey maps are key to understanding your donors and knowing how to engage them better. They'll help you drive giving! Targeted engagement will also lead to a positive user experience and, ultimately, more success for your nonprofit.

HIPAA Compliance and Nonprofit CRMs: What You Need to Know

By Julie Kennon

Last Updated: January 30, 2026

The words “HIPAA compliance” can stop nonprofit tech conversations in their tracks.

50 Nonprofit Marketing Ideas to Grow Awareness, Engagement, & Donations

By Julie Kennon

Last Updated: January 6, 2026

Nonprofit marketing has changed. Attention is harder to capture, donor expectations are higher, and teams are constantly asked to do more with less.

Fundraising, Sustainer Management

How to Build a Sustained Giving Program

By Julie Kennon

Last Updated: January 5, 2026

A sustained giving program is a structured monthly or recurring donation strategy built around donors who commit to giving consistently over time. These “sustainers” provide predictable revenue, stronger retention, and long-term financial stability.

Text-to-Give vs. Text-to-Donate: What’s the Difference?

By Julie Kennon

Last Updated: December 16, 2025

Nonprofits have many fundraising channels they can use—email, phone, direct mail, social media, and SMS/texting. And if your nonprofit wants to reach supporters quickly, mobile giving is one of the easiest ways to spark action.

What Year-End Giving Teaches You About Growing Donations

By Julie Kennon

Last Updated: December 8, 2025

Year-end is more than a whirlwind of emails, gifts, dashboards, and stress. It’s the moment donors tell you the truth about your fundraising engine. It’s a stress test for your CRM.

Giving Tuesday Checklist: A One-Week Countdown for Nonprofits

By Julie Kennon

Last Updated: November 24, 2025

Next Tuesday isn’t just any old Tuesday. It’s the big one.

Fundraising

A Three-Step Checklist for GivingTuesday

By Julie Kennon

Last Updated: November 24, 2025

It’s go-time. Pedal to the metal. Step on it. It’s almost GivingTuesday, and we’ve got three last-minute reminders that will add some wallop to this, the inaugural event of year-end fundraising.

15 Best Salesforce Alternatives for Nonprofits in 2026

By Julie Kennon

Last Updated: November 19, 2025

Salesforce is one of the most well-known CRMs in the world, but most nonprofit teams eventually reach the same conclusion: it feels like too much work for what they need, and it's too expensive to maintain year after year. If you are juggling...

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