Julie Kennon

The holy grail of every successful nonprofit is a snazzy, beautifully branded donation form. No matter what amazing multi-channel outreach campaigns you run, everyone’s going to end up in the same place: staring at your donation form.

Okay, maybe that was clickbait. But there’s a trend in the nonprofit CRM industry, and Bonterra is the latest poster child. What’s the trend? Private equity taking over good companies with a focus on making a profit. And Bonterra has seen it all,...

You love your donors. You appreciate your donors. Your donors are the reason your nonprofit is able to have an impact. But what if your donors start…disappearing?

Here we go again! It’s time to talk about new rules designed to protect consumers. We’ve shared recent SMS regulations that cover the registration of SMS text campaigns and talked a lot about how email deliverability rules are designed to keep...

A friend asked me why I was going to Dallas last week. “A conference,” I replied. “Ugh,” she said. “I’m so sorry. Conferences are boring.”

What if we told you that there’s one simple way to make sure your year-end campaigns hit the mark? There is! And while we can’t promise stratospheric numbers, we can promise you’ll see significant results.

Moves management sounds like it refers to the macarena or the twist, but it refers to the process of categorizing your donors based on the donor journey or cycle, and what your nonprofit can do to move them from “Hey, I’m interested” to “I’ll donate...

If you’re a nonprofit looking for new software, you’re likely overwhelmed by the options. There are so many questions to ask and decisions to make.

How often? Often enough that they remember you. But not so often that you bug them. And make sure you have the most engaging message. And there’s a good time of day to send them. Like Goldilocks, your job is to find the answer that’s just right.

Whew, it’s hard to cut through the clutter. (Take it from someone in marketing!) You get it, because you’re trying to write fundraising emails that highlight your mission and get engagement. And it’s a crowded field.