What if we told you that there’s one simple way to make sure your year-end campaigns hit the mark? There is! And while we can’t promise stratospheric numbers, we can promise you’ll see significant results.
Moves management sounds like it refers to the macarena or the twist, but it refers to the process of categorizing your donors based on the donor journey or cycle, and what your nonprofit can do to move them from “Hey, I’m interested” to “I’ll donate...
How often? Often enough that they remember you. But not so often that you bug them. And make sure you have the most engaging message. And there’s a good time of day to send them. Like Goldilocks, your job is to find the answer that’s just right.
Whew, it’s hard to cut through the clutter. (Take it from someone in marketing!) You get it, because you’re trying to write fundraising emails that highlight your mission and get engagement. And it’s a crowded field.
Of courseyou want anyone at all to visit your nonprofit website. And of course you want them to understand your mission and see how they can support you. Right? That’s why you have that bright green donation button on your home page.