The Problem with Siloed Systems
Let’s take a look at five big problems a development executive might face. And then don’t worry! We’ll give you a suggestion on how to fix all of them.
1. You Can’t See the Full Donor Journey
When your data lives in silos, so do your donors.
A passionate supporter who donates regularly, attends every event, and offers to participate in your next advocacy campaign? She might have three different names (Jane Smith, Mrs. Jane Smith, Jane Marie Smith) across three different systems.
So when your team is trying to nurture the Jane Smith that’s in your database, they have no idea that she’s a monthly giver, or placed a winning bid at your auction, or is willing to walk the halls of government for you.
Your outreach isn’t personal because you don’t have the whole picture.
She can’t help illustrate any trends, because you’re only seeing part of her engagement.
In short, you’re handicapped by siloed systems.
With incomplete data, you’re guessing. Who are the engaged supporters that might give a major gift? What is the trend of your donor retention? Without unified data, you’re making high-stakes decisions in the dark.
2. Your Team is Wasting Their Time on Manual Work
How many hours a month are lost to exporting spreadsheets, merging lists, double-checking data, or syncing systems?
Likely more than you’d care to admit.
Your team is good at donor engagement. They’re good at fundraising. They’re really good at nurturing your donors and making sure they stay engaged with warm, personal communication.
But when tools don’t connect, they’re stuck doing busywork that eats up their time and drains their energy. The result? An exhausted, inefficient team. They’re bogged down by broken systems.
3. Personalization Becomes Impossible
Donors want to feel as though you know who they are and that you appreciate what they’ve done. Donors feel more than 71% more engaged when they receive a nonprofit email that references their last gift or draws a line between a campaign and one of their interests.
But if your email platform isn’t connected with your database, or your events platform doesn’t populate the contact record with their auction bid/donation, you’re stuck sending generic emails to the whole list.
Not personalized. Not meaningful. And likely not very successful.
You can’t segment, you can’t automate, and you certainly can’t deliver the level of personalization that will drive ongoing loyalty and bigger gifts.
4. It’s Pretty Expensive to Buy Cheap Tools
We know, we hear it all the time. Some platforms are free, some are low-cost. It’s hard to give up “affordable” tools for an upgraded nonprofit CRM that keeps all your tools and data in one place.
But what’s the cost of all these inexpensive tools?
- Missed revenue from generic engagement
- Staff time spent on manual processes
- Consultant fees to solve problems your systems can’t
- Errors in reports or difficulty pulling the data the board wants to see
- Donor attrition due to feelings of unappreciation or invisibility
See? Cheap tech isn’t saving much when you see how it’s holding you back.
5. Growth Slows Down and Gets Harder
What propels nonprofit growth?
Campaigns. Donor recruitment. Monthly giving. Scaling your team and expanding your programs.
Analyzing donor data allows your team to launch informed campaigns, cultivate donors, retain their support in the long term, and grow your operations.
Your technology tools must support that momentum, or you can’t be effective. With a fragmented system, every new initiative requires more workarounds, more duplicate work, and a lot more stress.
Instead of accelerating, your team must constantly hit the brakes.
One thing is certain. Duct-taped tools don’t just stall growth; they sabotage it.
The Fix? One System That Works Together
Now that you see all the hidden costs of your system, let’s show you how to fix it.
What if your CRM wasn’t a donor database, but the central engine of your entire fundraising operation?
We’re the first to tell you there’s a perfect technology fit for every nonprofit. But we contend that CharityEngine’s nonprofit CRM – with all core fundraising tools built right into the platform – is the answer to a development team’s prayers.
Imagine this:
- One source of real-time, consolidated donor data
- Email, events, online donations, automation, and payment processing all connected
- Reports you can pull in minutes...and trust completely
- Personalized donor journeys powered by instant insights
That’s not a dream! It’s what your team deserves, and it’s what your nonprofit needs for strategic growth.
Other systems aren’t bad. They’re just not as good as CharityEngine.
Time to Trade Chaos for Clarity
Your development team wasn’t built to babysit broken systems. Your team was built to inspire donors, create lasting engagement, and drive significant growth.
But when your tech stack is held together by duct tape, your team is drained, your data is unreliable, and your ability to scale is blocked.
The solution is upgrading your technology and finding a system that has built-in tools. We can help you find the perfect fit, even if it's not our system!
This published guide is our most reqested (and most helpful) guide. It's free! So download The Ultimate Guide to Selecting a Nonprofit CRM and get ready to find the technology that will help your nonprofit thrive.
Already convinced to want to see CharityEngine in action? Go ahead and book a demo! We'd love to show you the software in action.