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Dave Martin

Dave Martin

Dave is a digital marketing expert with a unique combination of non-profit and for-profit experience. He combines that with a track record of delivering real results. Dave is a metrics-driven, content-centric, scrum-loving, conversion rate-obsessed marketer. Dave loves leading teams and inspiring people. He is an innovator, a thought leader, and lives by the mantra “always be learning.”

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25 Nonprofit Event Software Recommendations to Check Out
Fundraising
April 21, 2025

25 Nonprofit Event Software Recommendations to Check Out

Dave Martin By Dave Martin
Everyone loves to party for a good cause! Nonprofits can use events for fundraising, but also to engage supporters and build a great sense of community. But how can you be sure your next event runs smoothly?
Read More
A 5-Step Tech Audit So You’ll Crush Year-End Giving
April 15, 2025

A 5-Step Tech Audit So You’ll Crush Year-End Giving

Dave Martin By Dave Martin
You haven’t even bought sunscreen for the summer, and we’re already talking about year-end giving, which may make us look like we’re not reading the room very carefully.
Read More
8 Expert Donor Retention Tips For Long-Lasting Support
March 2, 2025

8 Expert Donor Retention Tips For Long-Lasting Support

Dave Martin By Dave Martin
Nonprofits know they need to attract new donors to increase fundraising and grow their mission, but an equally important (and beneficial) task is keeping the donors you already have. After all, keeping a donor is easier and less expensive than...
Read More
Recurring Donations: Your Complete Guide + 10 Tips to Start
January 22, 2025

Recurring Donations: Your Complete Guide + 10 Tips to Start

Dave Martin By Dave Martin
As a nonprofit professional, you understand that nonprofit donations tend to occur in cycles, usually based around the end of the year. In fact, research shows that some nonprofits make up to 30% of their total gifts in December! This means...
Read More
A Monthly Giving Guide: Benefits and Tips to Get Started
Fundraising
December 20, 2024

A Monthly Giving Guide: Benefits and Tips to Get Started

Dave Martin By Dave Martin
Attracting new supporters is a long, resource-intensive process. That’s why your organization should make the most of every conversion by encouraging monthly giving. It’s much easier to convert a one-time donor than to find a new monthly donor!
Read More
How To Create a Nonprofit CRM Vendor Shortlist
December 16, 2024

How To Create a Nonprofit CRM Vendor Shortlist

Dave Martin By Dave Martin
This might seem like a strange subject or one that doesn’t warrant an article, but boy, do we disagree!
Read More
Planned Giving: 5 Tips to Get Started (Updated)
Fundraising
September 11, 2024

Planned Giving: 5 Tips to Get Started (Updated)

Dave Martin By Dave Martin
Similar to major gifts, planned giving is the accumulation of long, engaging relationships between donors and nonprofits. A thoughtful and considerate planned giving program opens your nonprofit up to a significant source of funding and provides...
Read More
The Nonprofit Email You’re Probably Not Sending
June 18, 2024

The Nonprofit Email You’re Probably Not Sending

Dave Martin By Dave Martin
Nonprofits send a lot of emails. They’re highly customizable, free, and can be sent to a huge group. They’re also effective fundraising tools. It makes a lot of sense that many nonprofits rely heavily on fundraising emails to help them hit their...
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Personalization Goes a Long Way in Donor Relationships
Sustainer Management
June 11, 2024

Personalization Goes a Long Way in Donor Relationships

Dave Martin By Dave Martin
Nonprofits are constantly being told to personalize communication with donors to increase loyalty and financial giving. And it makes sense, right? If someone says, “Hello, Amanda,” instead of “Hello, Valued Donor,” Amanda feels seen. This positive...
Read More
9 Must-Have Nonprofit CRM Features: What to Look For
Nonprofit CRM
February 22, 2024

9 Must-Have Nonprofit CRM Features: What to Look For

Dave Martin By Dave Martin
Can you build a house without the right tools? No way! It would be nearly impossible even to start construction without appropriate equipment. You don’t want to try to hammer nails with a screwdriver, and you surely can’t use a kitchen blender to...
Read More
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